The closed-loop sales coach

LPH Meet captures every gap during the live meeting. LPH Roleplay turns it into training before the next call. Compounding skill in hours, not quarters.

Leads Per Hour is the closed-loop sales coach for B2B teams. While the market ships fragments — Gong analyzes after, Second Nature trains before, prospecting tools stop at the booking — we ship the closed loop between the meeting and the training. Every call sharpens the next training. Every training wins the next call.

From the call. Into the training. Back into the call.

Two products, one loop:

  • LPH Meet — AI inside the live meeting. Pre-call: automated briefing pulled from CRM and lead data. Live: real-time sentiment, objection detected in 0.8s, battle cards and next-step suggestions. Post-call: CRM updated, 10-competency scorecard, and the classified gap pushed into the next stage of the loop.
  • LPH Roleplay — Training scenarios calibrated on your real call data. The gap detected by Meet enters the Roleplay queue; manager reviews and releases; the rep trains against an AI avatar with natural voice — chat, voice or video — on the exact objection that lost the last deal. On the next real call, Meet validates the improvement.

Why the loop is the moat

68% of lost deals die from a mishandled objection (Gong, 300M+ calls). 87% of traditional training is forgotten within 120 days (Gartner). A manager can only coach 3 reps deeply — while the team has 30. Those three problems share ONE remedy: a closed loop between what happened on the call and what the rep practices before the next one.

Stacking Gong + Second Nature separately means manually deciding what scenario to build from each call, assigning it, following up. Here the loop closes itself in hours: a gap captured Tuesday becomes a scenario Tuesday afternoon, practiced before Wednesday's call. Same data, same platform — no integration to build, no manager to babysit the handoff.

Manager becomes a curator, not a bottleneck

Your best manager can coach 3 reps deeply. The loop coaches 30 with the same depth. The manager becomes a curator — defines what's a real gap, validates scenarios, gives feedback where it matters — instead of doing manual transcription and shadowing call by call.

Anti-hype philosophy

We don't sell "AI replaces salespeople". We sell "salesperson multiplied by AI". Humans judge, connect and close — the AI captures gaps and returns training. Carnegie Mellon, MIT and Forrester agree: human + AI beats human alone — and beats AI alone.

Who it's for

  • VPs of Sales who want to close the performance gap between top reps and the rest of the team.
  • Sales Managers coaching 12 reps but only able to shadow 2 calls per week.
  • Early-stage Founders learning at the speed of failure, with no one reviewing their calls.
  • B2B teams in US, BR and LATAM markets.

Next steps

Frequently Asked Questions

What does Leads Per Hour do?

It's the closed-loop sales coach. Combines LPH Meet (live AI on the call + gap capture) with LPH Roleplay (training scenarios calibrated on your real call data). Meet feeds Roleplay; Roleplay returns validated skill back to Meet. The loop closes in hours, not quarters.

How is LPH different from Gong, Fireflies or Chorus?

Gong, Fireflies and Chorus record and analyze AFTER the call — retroactive revenue intelligence. LPH Meet acts DURING: detects objections, suggests responses and surfaces battle cards in 0.8s while the deal is still alive. And what we capture turns into Roleplay training before the next call.

Why not stack Gong + Second Nature instead?

Stacking separate tools means manually deciding what training to build from each call, assigning it, following up. With Meet → Roleplay, the loop closes itself in hours: a gap captured Tuesday becomes a scenario Tuesday afternoon, practiced before Wednesday's call. Same data, same platform — no integration to build.

Does it replace my sales manager?

It doesn't replace — it scales. Your best manager can coach 3 reps deeply. The loop coaches 30 with the same depth. The manager becomes a curator (defines what's a gap, validates scenarios, gives feedback where it matters) instead of a bottleneck.

What are the plans and pricing?

Loop Starter R$ 3,500/mo (50 Meet meetings + 5 Roleplay seats), Loop Pro R$ 7,500/mo (150 meetings + 15 seats), Loop Enterprise on request. Meet and Roleplay always ship together — the loop is the product.

How long until I see results?

30 days. LPH Meet delivers value from meeting 1. LPH Roleplay shows competency lift in 2-3 sessions. The compounding effect of the loop usually shows up by the second or third coaching cycle. Documented ROI: +41% close rate (RAIN Group), -50% ramp time (Allego/Gartner), 11h/week saved per rep (Datagrid).